Thinking about an Extended Warranty…read this

Think an extended warranty would cover this?

Below is an article I found on Yahoo news, which I thought was relevant to our industry as well.  Many photo retailers offer and push warranties for their products.  What most people do not realize is that they are generally a HUGE money maker for the retailers as they almost never have to pay out on them.   This is why we have never ever offered them. Generally they are empty bits of paper that cost the retailer almost nothing.  Most of these warranties offer the retailer an avenue to get an extra lump of money out of you without having to stock a shelf.  At a retailer I worked at in the past, these warranties were an average of 200-300% markup.  The business owner was pocketing hundreds of dollars on promises that never had to be kept.  So if you ever wondered why we have never offered extended warranties, read on.

Click here to read this article.

Posted By Trevor

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~ by windsorphotooutfitters on April 28, 2012.

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